Have you ever heard of Cool Wazoo? It’s a clever baby product that was pitched on Shark Tank a few years back. Let’s take a look at how the company has been doing since appearing on the show. We’ll give you the full scoop on this multi-functional baby accessory and share the latest Cool Wazoo Shark Tank update.
Cool Wazoo Overview
So what exactly is Cool Wazoo? It’s an innovative baby cover that serves multiple purposes. You can use it as a diaper changing pad when you’re out and about. It works great as a cover for restaurant high chairs and grocery carts. Need a little shade in the car for your little one? Cool Wazoo has you covered. It even functions as a handy insert for bucket swing seats.
The creator of Cool Wazoo is Ginelle Mills. She came up with the idea after a scary incident where her daughter got burned by a hot metal swing. Ginelle wanted a product that would protect babies in situations like that. And so, Cool Wazoo was born – a multi-tasking accessory to make parents’ lives easier and keep babies comfortable.
Cool Wazoo Shark Tank Update
In Season 4 of Shark Tank, Ginelle Mills pitched her Cool Wazoo product to the Sharks. She was seeking an investment of $65,000 in exchange for 25% of her company. At the time, Ginelle had faced some challenges, like manufacturing defects that ruined a big chunk of her inventory. She had some great press from shows like The Today Show and The Doctors, but sales were slower than she had hoped.
During her pitch, Ginelle shared her plans to reduce production costs by making Cool Wazoo in Hong Kong. She got emotional explaining her story and her hopes for the business. At first, the Sharks weren’t biting. But Lori Greiner, the Queen of QVC, saw potential in Cool Wazoo. She offered Ginelle the $65,000 for 25% equity that she was asking for.
In the end, the deal with Lori didn’t go through after the show. But that didn’t stop Ginelle. She kept selling Cool Wazoo on her website. Later, she licensed the product to a company called Kids 2. They sold it as “Comfort and Harmony” in Babies R Us stores, helping the product reach even more parents and babies.
More recently, Ginelle launched a new business called Box Partie. It’s a virtual baby shower service that she started in 2020. So while the Cool Wazoo Shark Tank deal didn’t work out as planned, Ginelle kept moving forward as an entrepreneur. You’ve got to admire her determination and creative spirit!
Cool Wazoo Shark Tank Pitch
Ginelle Mills, the entrepreneur behind Cool Wazoo, entered the Shark Tank seeking $65,000 for a 25% stake in her company. The product is a multi-purpose baby cover designed to make life easier for parents.
It can be used as a high chair cover, a shopping cart cover, a changing pad, and more. Ginelle believed her innovative product would appeal to the sharks and help her grow her business.
Did Cool Wazoo Get The Deal?
Lori Greiner, the “Queen of QVC,” saw promise in Cool Wazoo. She offered Ginelle the full $65,000 she was seeking. However, the deal didn’t end up being finalized after the cameras stopped rolling.
Even without a Shark as a partner, Cool Wazoo still managed to find success. Ginelle grew the business significantly in the months following her television appearance. Exposure from the show led to a surge in sales and brand recognition.
Shark Reactions To Cool Wazoo
The Sharks had positive things to say about Cool Wazoo overall. They liked the product’s practical yet innovative design. Robert Herjavec complimented Ginelle on her passion and drive as an entrepreneur.
Kevin O’Leary, known as “Mr. Wonderful,” didn’t make an offer. But he did remark that Cool Wazoo solved a real problem for parents. He thought the product had good sales potential, especially with the right retail partnerships.
Cool Wazoo Current Status
Where is Cool Wazoo now, a few years after Shark Tank? Business is booming! Ginelle landed a licensing deal with juvenile products company Kids 2, Inc. This partnership got Cool Wazoo into Babies R’ Us stores across the country.
Ginelle also expanded her product line beyond the original Cool Wazoo cover. She added new items like bibs and car seat covers. Recently, she even launched a virtual baby shower service called Box Parties.
As a busy mom herself, Ginelle has a passion for creating products that make parents’ lives easier. The Cool Wazoo brand is going strong and continues to grow. Looks like this is one cool company that’s here to stay!
Conclusion
Cool Wazoo has shown strong determination and flexibility since appearing on Shark Tank. Even though Ginelle Mills didn’t make a deal with the Sharks, she kept pushing forward. She successfully partnered with Kids 2, Inc., getting Cool Wazoo into big stores like Babies R’ Us. Ginelle also launched Box Partie, a virtual baby shower service, which shows she’s always thinking of new ways to help parents. Cool Wazoo’s story proves that persistence and smart decisions can lead to success in the baby product industry.
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